Inbound digital Marketing
Inbound marketing is said to outperform outbound marketing in the near future and although we subscribe to an integrated marketing model, we are seeing results that are proving this statement correct.
First of, you may ask, what is the difference between inbound and outbound marketing?
Some of the inbound marketing results we have seen are an increase of 670% in organic traffic in the first 9 months and sales qualified leads jumped to 250%.
Marketing Insider shared:
- 68% of B2B companies are still struggling with lead generation.
- 25% of the marketers have no idea about their conversion rates.
- Expertise in lead nurturing results in a 50% increase in sales-ready leads, along with a 33% decrease in its cost.
- More than 79% of the leads don’t convert into sales. The absence of lead nurturing is the leading cause of that.
- Although 61% of B2B marketers immediately forward leads to sales, only 27% leads qualify in the end.
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Inbound marketing utilises different forms of “pull marketing” including content marketing and search engine optimisation. You’re initially creating brand awareness and attracting new business, with the aim being to increase the number of high-quality leads you generate. You acquire more high-quality leads by appealing to and enticing like-minded potential customers who fit your target audience.
Inbound digital Marketing Methodology
OUR INBOUND MARKETING SERVICES INCLUDE:
- Inbound marketing strategy
- Search Engine Optimisation (SEO) and keyword research
- Analytics and reporting
- Email Marketing
- Content marketing automation
- Content creation, content marketing and blogging strategy
- Pay-Per-Click (PPC) advertising
- Social media management and social media strategy
- Conversion rate optimisation (CRO)
- Link building strategy
PPC
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
1. We design your advert.
Most compelling and relevant to your audience.
2. We set-up your campaign.
(Google Adwords, Facebook, LinkedIn)
3. We implement retargeting.
Remarketing via email campaigns etc.
4. We monitor your results.
Track, analyse and course correct.
5. Report to you.
We translate the jargon to make sense of it all.
6. We even design your landing page
Optimised for lead generation and conversion.
PPC COST CALCULATOR
HOW MUCH MONEY SHOULD YOU ALLOCATE FOR PPC AND WHAT WOULD THE RESULTING COST PER CONVERSION BE.
Complete the fields below and download our free PPC Calculator.
SEO
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
71% of Business-to-Business (B2B) customers start their research with a generic search.
If they can’t find you, you are not even contending for their business.
Many businesses rely on their website appearing high up on search results. Google takes into consideration around 200 factors when assessing a site, to determine how high it will rank against search criteria. In the past 12 months Google’s search engine algorithm was updated more than 1,000 times.
Our comprehensive small business Search Engine Optimization services include:
- Optimization of your website pages with SEO-friendly copywriting and structure
- Keyword analysis and quality backlink building
- Continuous improvement and maintenance of search ranking
PAID ADVERTISING
Benefits of paid advertising
Most traditional advertising approaches are either not effective or feasible for small businesses. We specialize in the design of impactful advertising that cuts through the clutter and is effectively deployed across the consumer decision making journey, to reach the right audience at the right time with the right message.
Our services include:
- Reach and frequency campaign development
- Native video advertising
- Native digital advertising
- Outdoor
SOCIAL MEDIA MARKETING AND MANAGEMENT
- 6% of people click on Google ads when they are looking to buy an item online. (WordStream, 2016)
- When it comes to paid social media ads, Facebook dominates the market worldwide by accounting for more than 65% of the total ad spend (eMarketer, 2017).
- LinkedIn is used by 94% of B2B marketers (Content Marketing Institute, 2017).
- Twitter is used by 84% of B2B marketers (Content Marketing Institute, 2017)
- Facebook has 4 million active advertisers. (Facebook, 2017)
- 8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%. (eMarketer & SimplyMeasured)
- Twitter has an active user base of 130,000 advertisers. (VentureBeat, 2017)
Social media presents a huge potential for small businesses and many businesses have dabbled in social media marketing over the past few years, with varying degrees of success. When playing the social media space, content is certainly king. The way social media channels work for brands are very different to how they work for individuals. If you think blasting out updates about your product or service is the route to success, you’re going to be disappointed. Social media won’t bring you sales. If your content isn’t interesting or useful in the minds of your audience, it’s seen as just another kind of spam.
We believe that the only metric worth measuring is sales. Retweets, likes, or shares are great – but they don’t pay the bills.
Our social media marketing programs will help you increase visibility, awareness, and trust through meaningful, relevant and sharable content – both original and curated.