The recent Business Partners Limited SME Index noted a definite upswing in expectations for SMEs in 2017/18 but many SMEs are still vulnerable to common branding and marketing errors that can cost them the success of their business.
Branding influences virtually every activity in the enterprise with each point of customer contact. Branding goes beyond the selection of a company name and logo design
A well-defined, well-positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, dependability, trust, and reliability.
Brand building is a process that establishes and solidifies a relationship between a company, its employees, and its customers.
ASSESSING WHERE WE’VE BEEN, WHERE WE ARE AND WHERE WE WANT TO BE
Like any sound business plan, the objective in building a sound brand strategy is to determine where the company is today and identify growth objectives.
If you are unsure whether your brand needs an overhaul, do the FREE BrandZoo DIY Brand Audit.
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