BRAND DEVELOPMENT
“WITHIN EVERY BRAND THERE IS A PRODUCT BUT NOT EVERY PRODUCT IS A BRAND”
The recent Business Partners Limited SME Index noted a definite upswing in expectations for SMEs in 2017/18 but many SMEs are still vulnerable to common branding and marketing errors that can cost them the success of their business.
Branding influences virtually every activity in the enterprise with each point of customer contact. Branding goes beyond the selection of a company name and logo design
UNDERSTANDING THE 'WHY'
If you understand the ‘why’ of your business – why you are doing what you are doing – then your naming, your logo, your media choices, everything will become much simpler and you can avoid making costly mistakes.
A well-defined, well-positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, dependability, trust, and reliability.
Brand building is a process that establishes and solidifies a relationship between a company, its employees, and its customers.
BRANDING DONE RIGHT
WILL DRIVE SALES
LOWER THE COST OF ACQUIRING NEW CUSTOMERS
INCREASES CUSTOMER RETENTION AND LOYALTY
ATTRACTS TALENTED EMPLOYEES FOR LONGER TERMS
INSPIRES CUSTOMER GOODWILL
ADDS FINANCIAL VALUE
AT BRANDZOO
we tackle any brand development project in 3 steps:
STEP 1:
BRAND AUDIT
ASSESSING WHERE WE’VE BEEN, WHERE WE ARE AND WHERE WE WANT TO BE
Like any sound business plan, the objective in building a sound brand strategy is to determine where the company is today and identify growth objectives.
If you are unsure whether your brand needs an overhaul, do the FREE BrandZoo DIY Brand Audit.
STEP 3:
BRAND DESIGN
- WE ALWAYS START WITH STRATEGY – Because design without strategy is called art.
- WE ASSESS AND IF NECESSARY REFRESH YOUR LOGO – A successful logo should be: Simple, Memorable, Timeless, Versatile and Appropriate.
- BASED ON THE STRATEGY WE DEVELOP A COMPLETE BRAND IDENTITY SYSTEM – Because a brand is so much more than just a logo.
- WE THEN STRESS TEST THE BRAND APPLICATION ACROSS VARIOUS COLLATERAL.
- LASTLY WE PROVIDE A BRAND GUIDELINE DOCUMENT TO GUIDE THE DESIGN OF ALL FUTURE MARKETING MATERIAL
GET A QUOTE FOR A BRAND REFRESH
OUR PORTFOLIO
A snapshot of the end result of many hours of magic.
CLIENT FEEDBACK
"BrandZoo has helped me establish a professional brand for my school and has increased the visibility and interest to the school through their innovative digital marketing campaigns"
" … what a privilege to work with such a creative duo! You completely understood my vision and captured the hart and essence of my business in
development of the BRAND! Relationship, service delivery and ‘aftercare’ completely exceeding expectation!”
BrandZoo did an excellent job in developing our entire Brand Architecture. They showed amazing insight into the values and culture of our organisation and incorporated this in their design. The whole process was exceptionally professional and hassle free. We loved working with BrandZoo!
"BrandZoo have been great in capturing the vision of Kingsgate with our recent brand refresh. Our social media pages have become the envy of our peers and has captured attention far and wide"
"Brandzoo - thank you very much for helping me develop a brand that speaks for it self. Thank you very much for your assistance in making sense of marketing to a market-moron like me. Will always be grateful to you and the team.
Yours faithfully Werner"